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Erasmus project website

Planning an advert

12/21/2015

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In this lesson we focus on the structure of an advert and its communication strategy. We also discuss the influence an advert has on our purchasing choice. However, the main aim of this lesson plan is to create an advert based on the theory explained and discussed. 
The lesson plan can be found here. 
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This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
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This project has been funded with support from the European Commission.
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This communication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
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